Time to step up your game
The history of custom-printed packaging dates back to at least the 19th century when more modern advances in printing technology made it possible for businesses to produce branded packaging on a large scale. Prior to this point in time, most packaging was plain and not specifically designed for marketing purposes, only to contain the contents for transport and attempt to prolong the freshness.
One of the earliest examples of custom printed packaging was branded tobacco packaging in the 1840s. This gave tobacco companies the ability to differentiate their products and build brand recognition. It was not long after that the widespread use of custom-printed packaging crossed over into various industries.
In the 20th century, the use of custom-printed packaging became even more prevalent as businesses increasingly used packaging for branding and marketing. The epic rise of the 21st century e-commerce boom has further fueled the use of custom-printed packaging, as businesses look for ways to make their products stand out in a crowded online sea of a marketplace.
72% Of American Consumers Agree That The Product Packaging Design Influences Their Product Purchase Decisions. (Ipsos)
Custom printed packaging refers to packaging that is printed with custom designs, branding, or marketing messages. It can be used for a wide variety of products, including food, beverages, cosmetics, clothing, and more.
There are several benefits to using custom printed packaging. First, it can help to increase brand recognition and customer loyalty by prominently displaying a company’s branding and logo. It can also help to set a product apart from its competitors on the shelf, which can be especially useful for small businesses trying to break into a crowded market.
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%
OF CONSUMERS SAY THEY HAVE TRIED A NEW PRODUCT BECAUSE OF THE PACKAGING
%
OF AMERICAN CONSUMERS SAY THAT THEY PREFER PAPER AND CARDBOARD PACKAGING
%
of customers say that packaging design influences their gift buying decisions
%
of customers say color is the main reason they feel the urge to buy a product
The benefits of custom packaging
Your product may have a particular shape that is critical to your brand design but it does not play nicely with stock packaging, so it ends up requiring a lot of filler to keep it safe during transit. We can help you secure your product with innovative and eco-friendly ideas using modern technology.
Custom printing vital information like cooking information, best before dates, ingredients, allergens, etc. on your packaging can also be more convenient for your customer and a reason they choose your brand over a competitor.
One everlasting upward trend is the memorable “unboxing” experience! Customers feel more joy when opening your custom printed packaging, akin to a care package made especially for them or a present just for them. When you can associate your product with an increased feeling of joy, you strengthen the bond between you and your customer
Consumers have become, and will continue to become, more environmentally conscious in their purchasing choices as they realize their direct and indirect impact on the global pollution problem. If you have made the choice to use sustainable packaging for your product, you can promote your brand’s message directly to the consumer by custom printing your eco-friendly message directly on the product or the packaging.
Brand recognition
Custom printed packaging allows businesses to prominently display their brand name and logo, which can help to build brand recognition and increase customer loyalty.
Marketing Opportunities
Custom printed packaging can serve as a blank canvas for businesses to get creative with their marketing efforts. For example, businesses can use custom packaging to tell their brand story or include promotional offers or coupons.
Customer experience
Custom-printed packaging enhances the overall customer experience by making a product feel more special and personalized. For example, a business could use custom-printed packaging to add a personal touch to gifts or to create a more memorable unboxing experience for e-commerce customers.
Increased perceived value
Well-designed custom packaging can make a product feel more high-end and premium, which can help to increase the perceived value of the product in the eyes of the customer.
%
of businesses report a boost in profits after improving Product packaging
We are ready to make the leap with you to custom designed packaging!
Please send us a few details about your custom packaging project and introduce yourself!
One of our team mates will reach out to you.